Everyone says they know their competition. Almost nobody has actually researched them.
We spend two weeks on the competitors you're actually losing sleep over: their pricing, their customers' complaints, and exactly where they're vulnerable. Then we tell you what to do about it.
We take on a limited number of engagements each month, so every report gets the same depth of work.
What we cover
- 01 Business model
- 02 Positioning
- 03 Pricing
- 04 Customer acquisition
- 05 Customer sentiment
- 06 Vulnerabilities
- 07 Opportunities
What you get
Seven angles, every time. Nothing skipped because it was inconvenient to find.
Who they really are
Business model, revenue engine, and who actually pays them — not who they claim to serve on the homepage.
How they position themselves
The story they're telling the market, and whether the reviews and rankings suggest the market is buying it.
What they charge
Pricing, packaging, tiers, and where the invoice gets padded with upsells nobody mentions upfront.
How they get customers
SEO, ads, content, funnels, email — mapped out, not guessed at from a couple of screenshots.
What their customers actually say
The reviews they'd rather you skimmed — praise, complaints, and the pattern that repeats across both.
Where they're exposed
Gaps, blind spots, and the complaint that keeps showing up no matter how you cut the reviews.
Where you can move
The opening that's specific to your business and your market — not a generic "opportunity" slide.
How we build it
Four steps, always in this order — skip one and you end up with a report full of facts and no point.
Intake
You tell us who's actually keeping you up at night, and what decision this research needs to inform.
Fieldwork
We go through everything public — sites, ads, pricing pages, reviews, socials, job listings, filings. No guessing, no AI-generated filler standing in for actual legwork.
Analysis
We stop collecting once we start repeating ourselves, and start asking "so what" of everything we found.
Delivery
A written report, plus a 45-minute call to walk through what it actually means for your next move.
A sample finding
Excerpt — Finding 3 of 11
OpportunityCompetitor B hides pricing behind a "book a call" wall. Cross-referencing their last 40 public reviews, pricing transparency is the single most repeated complaint — showing up in roughly one out of every four negative reviews. Publishing your own prices isn't just the honest option here — it's a lead-generation channel they can't copy without rebuilding their entire sales process.
Adapted from a real engagement. Figures rounded, identifying details removed.
Who this is for
Founders about to launch or raise, who need to know exactly what they're up against before they say so in a deck.
Owners who keep losing the same deal to the same competitor and can't get a straight answer on why.
Marketing leads resetting positioning who are tired of guessing what "the market" actually wants.
Teams doing diligence before an acquisition, a new market, or a board meeting they'd rather not wing.
Pricing
Starting rates below. Final scope is confirmed after the intake call — every engagement is sized to the decision behind it.
$950 / one-time
One competitor, full workup. Good for a specific rival you need answers on right now.
- One competitor, all seven angles
- Written report (PDF)
- 30-minute debrief call
Delivered in 5–7 business days.
$2,800 / one-time
Up to five competitors, plus a side-by-side comparison and an opportunity map for your business specifically.
- Up to 5 competitors
- Comparative analysis + opportunity map
- Written report (PDF)
- 45-minute debrief call
Delivered in 7–10 business days.
$650 / month
A quarterly refresh on your existing research, so it stays current as your competitors change.
- Quarterly re-check of your competitors
- What changed, and why it matters
- Standing 20-minute check-in call
Requires an existing Competitive Landscape engagement.
Get in touch
Tell us who you're up against.
We'll tell you honestly whether the research is worth doing — and what it would take. No obligation, no recycled pitch deck.
Prefer to write in directly?
hello@knowyouropponent.com
Every engagement is confidential. Findings are shared with you, and no one else.